Uncrated. Unveiled.

Milwaukee Art Museum Grand-Reopening Campaign

Two months. That’s how long we had when we got this project before the Milwaukee Art Museum would reopen. Which meant if our campaign was to have any time in market prior to opening, we only had one month to concept and execute. AND, the general public wasn’t even aware the museum had been closed, so there was that.

The epiphany came about when discussing where the art had been stored during renovations—crates. And from there a full campaign was born. The campaign video (which I also produced) nicely sums up the scope of the project.

Client: Milwaukee Art Museum
Agency: Jigsaw
My Role: Copywriter, Concepting, Radio Directing
Creative Directors: Steven Wold, Dave Hanneken
Art Directors: Anne Linginfelter, Heather Bolyard

Award: 2016 Obie Award for Entertainment Multi-Format Campaign, Finalist