Uncomfortable Conversations

Wheaton Franciscan Brookfield Colorectal Direct Mailer

When it comes to routine medical procedures, colonoscopies are a far cry from the worst. And yet there’s something inherently cringey about them that makes it a tough sell in direct mail. Rather than run from this fact, we decided to embrace it. Only one execution was needed, and beyond all expectations the client gladly sent out the “pie chart” version—but I’m pretty fond of all three.

Client: Wheaton Franciscan Healthcare
Agency: Jigsaw
My Role: Copywriter, Concepting
Creative Director: Dave Hanneken
Art Director: Beki Gonzalez