Things That Really Matter

Landmark Credit Union Campaign

While brainstorming a new way to promote the services of Landmark Credit Union, we came to a startling realization—money doesn’t matter. Whenever someone sweats not having enough of the green stuff, it’s not because they wish to be literally rolling in piles of cash (as awesome as that would be), but it’s that they want a roof over their heads, to put themselves or their loved ones through school, or maybe they just want enough funds to afford a few weeks off and get some much needed down-time.

It’s the freedom and opportunities that money brings us that has the real value. And that’s the value we wanted to help Landmark demonstrate.

Client: Landmark Credit Union
Agency: Jigsaw
My Role: Copywriter, Radio Directing
Creative Director: Steven Wold
Art Director: Heather Bolyard

OOH:

Radio:

TV:

Landing Pages:

OLA:

SOCIAL: